Support and Services for Authors and Editors
Congratulations! You’ve finished writing your book and now it's time to share it with the world.
We're excited to work with you on this next stage and make your book visible to its intended audience.
There are many ways authors can promote their book, but sometimes it may be difficult to know where to start. Read on to discover five tips for promoting your book and the tools we can provide to help you do this. Of course, there's lots we are doing too and so you might also like to learn how T&F market and sell your book.
1. Share a link to your book on social media
Platforms such as LinkedIn, X, Instagram and Facebook can generate interest in your book from those who know you best. If you're trying to reach an academic audience, then specialist platforms like ResearchGate and ORCID can also be used.
- Let everyone know that your book is published
- Post about related events you are attending
- Use hashtags that are applicable to the book's content
We can provide you with a banner containing a discount code for you to include alongside your post. Fill out our form to request your banner »
Examples:
2. Distribute a flyer at speaking events
To take advantage of a captive audience we can provide you with a pdf flyer for you to print and share at events. It contains all the key information about your book(s) including a link to the product page on routledge.com.
Typically our flyers contain a 20% discount code that is redeemable on routledge.com however if you know the event is hosted by a bookshop or involves a bookseller then we would prefer the flyer to be created without a discount code. Please mention this in the comments section when you request your flyer.
Fill out our form to request your flyer »
3. Promote your book on your website
Do you have your own website? If so, then adding the cover image and blurb along with a link to the book's product page is a simple way to convert interest in your work into sales of your book. You can download a web-ready .jpg of your cover from right-clicking on it on the image on the product page on routledge.com. Here’s examples of how our authors are using their website to promote their book.
- Authors Jan Burkins and Kari Yates of Shifting the Balance feature their books for educators alongside free downloads on the homepage of thesixshifts.com/
- This website dedicated to the book Port Economics Management and Policy supports discovery through search engines and is a great showcase for the authors Theo Notteboom, Athanasios Pallis, and Jean-Paul Rodrigue.
- Jan Winhall leverages her recognition within the field of treating trauma and addiction to promote her book on janwinhall.com/book/
You might also want to join our affiliate program that allows you to earn a commission on sales on routledge.com coming from the traffic you drive via your own website. Find out more about the T&F Author Affiliate Program.
4. Enhance your product page on Amazon
While we make sure your book is listed correctly on Amazon, you can help increase visibility and improve sales by setting up an Amazon Author Central Page. This will enable you to keep it up-to-date and stay informed with what’s happening on this important retail site.
You might also want to encourage anyone who has bought your book to give it the stars it deserves. Ratings and comments are important, especially if the comments provide a balanced description of the benefits and solutions your book provides.
5. Organize a book launch
Book launches can be a special moment in an author’s career, where you can celebrate your hard work with those who are interested in your subject area and eager to hear more about it. You may not immediately enjoy being the centre of attention but take comfort that you are not alone! Many authors feel the same starting out, so we have created this Book Launch Guide to provide advice and answer questions.
Many authors will sell signed copies of their book at their launch party. If this is of interest our commercial team can help you order your copies with your special author discount.
If you approach your local bookshop to organise your book launch, please let your Editor know. They will forward the details to our Sales team so they can assist if necessary.
