Promoting Your Book

As a global publisher, there’s a lot we do behind the scenes to promote your book. Like you, we want to maximize its impact, so we invest significant time and budget to increase the visibility of the books we publish. This includes investment in technology and skills so we can continuously develop our expertise in a world of changing consumer behavior and technology.

As we publish books for practitioners as well as for researchers, students and instructors within Higher Education our tactics vary. Below is a summary of core marketing and sales activities as well as specific tactics for textbooks.

Marketing and promotion of a book starts well before publication by feeding important information to booksellers globally. This includes large and specialist retailers, wholesalers and library suppliers so that they can place pre-orders and start to market the book to their customers.

Our Commercial Team have excellent relationships with major booksellers globally and meet with buyers regularly to plan promotional activity that drives sales to their customers. This is supported by our New Books Catalogue that is sent every two months featuring upcoming books organised by subject.

As part of our aftersales service, we regularly review how books are appearing on bookseller websites and provide feedback to improve discoverability and correct any errors.

Digital marketing comprises all marketing efforts that use the Internet. These include digital channels such as search engines, email, websites, social media, etc., that can be used to connect with current and prospective customers. Advantages of digital marketing include increased reach, targeted audience engagement, measurable results, and cost-effectiveness.

• All books have their own dedicated page on Routledge.com and these are indexed in google and other search engines to aid discovery. This eCommerce website receives millions of visits from customers all over the world shopping for books.
• Email marketing to our large database of opted-in contacts and customers
• Paid advertising through social media platforms allows us to reach a highly targeted, global audience - books are reviewed and chosen for appropriate campaigns.
• Paid advertising through Google allows us to reach customers who are shopping for books or information using keywords that match the book’s title and sub-title.
• We partner with organizations and associations to increase awareness of books to their members. This includes societies who we co-publish books and journals with as well as many other organizations.
• We post regularly to followers of our social media accounts on X, Instagram and Facebook to share information about our products and services.

Book Reviews are great for boosting an author’s profile and helping you reach a wider audience. We maintain communication with book reviewers via our monthly review bulletins, inviting them to request review copies of our latest books. Authors can invite reviewers to request media review copies through the Media review request form. When available, published review snippets will appear on your book's landing page and will be used for marketing purposes.

We recognize the author can often be the best and most effective advocate for their book and so we provide support and guidance to help them with their own marketing and publicity efforts. Learn more about our Marketing Resources for Authors.

As a trusted, global academic publisher we have relationships with librarians all over the world. Through our eBook platform, taylorandfrancis.com we ensure our academic books and chapters are discoverable and accessible within universities and can be used to further learning and research.

From posters and postcards to web banners and videos, we provide librarians with promotional materials designed to generate awareness of our great content. Discover How Librarians Promote Your Book

We provide inspection copies (sometimes referred to as exam or examination copies, review copies, and evaluation copies) to educators so they can evaluate whether they’d like to use and recommend the book for one of their courses.

All textbooks are promoted on publication and we continue to promote them well after publication, so they become firmly established in the market. Ancillaries, such as online instructor resources, are featured in these campaigns.

Educators can request an inspection copy on our website and we encourage our textbook authors to share a link to their product page within their educator networks.