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365 results in Consumer Behaviour Books
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Strategic Brand Storytelling
: Leveraging Narrative for Competitive Value Creation
Adam J. Mills
Feb. 12th, 2025
£145.00
Trust, Media and the Economy
: Mutual Relations
Joanna Paliszkiewicz, Jerzy Gołuchowski, Katarzyna Zdanowicz-Cyganiak, Kuanchin Chen
Feb. 7th, 2025
£150.00
Contemporary Issues in Social Media Marketing
Subir Bandyopadhyay, Bikramjit Rishi
Feb. 3rd, 2025
£48.99
Consuming Atmospheres
: Designing, Experiencing, and Researching Atmospheres in Consumption Spaces
Chloe Steadman, Jack Coffin
Jan. 30th, 2025
£39.99
Country-of-Origin Effect in International Business
: Strategic and Consumer Perspectives
Anna Grudecka, Marzanna K. Witek-Hajduk
Jan. 30th, 2025
£38.99
Green Consumption in China
: Policy and Practice
Jin Min
Jan. 30th, 2025
£39.99
Loyalty Management
: Driving Engagement with Loyalty Programs and Customer Experience
Cristina Ziliani, Marco Ieva
Jan. 6th, 2025
£43.99
Digital Currency and Consumption
: The Meaning of Money in an Era of Digital Currency
Jashim Khan, Russell Belk
Dec. 31st, 2024
£135.00
SALE
The Psychology of Fashion
Carolyn Mair
Dec. 30th, 2024
Original Price
£12.99
Sale Price
£11.69
Qualitative Research in Marketing and Management
: Doing Interpretive Research Projects
Chris Hackley
Dec. 17th, 2024
£44.99
Hitmakers
: How Brands Influence Culture
Ana Andjelic
Dec. 13th, 2024
£28.99
Rituals and Routines
: Reflecting Change, Redefining Meaning, Recasting Scope
Julie Tinson, Pete Nuttall
Dec. 9th, 2024
£135.00
1st Edition
Strategic Brand Storytelling
Leveraging Narrative for Competitive Value Creation
Edited By Adam J. Mills
February 12, 2025 by Routledge
180 Pages
£145.00
1st Edition
Trust, Media and the Economy
Mutual Relations
Edited By Joanna Paliszkiewicz, Jerzy Gołuchowski, Katarzyna Zdanowicz-Cyganiak, Kuanchin Chen
February 07, 2025 by Routledge
316 Pages 12 B/W Illustrations
£150.00
2nd Edition
Contemporary Issues in Social Media Marketing
Edited By Subir Bandyopadhyay, Bikramjit Rishi
February 03, 2025 by Routledge
380 Pages 25 B/W Illustrations
£48.99
1st Edition
Consuming Atmospheres
Designing, Experiencing, and Researching Atmospheres in Consumption Spaces
Edited By Chloe Steadman, Jack Coffin
January 30, 2025 by Routledge
222 Pages 11 B/W Illustrations
£39.99
1st Edition
Country-of-Origin Effect in International Business
Strategic and Consumer Perspectives
Edited By Anna Grudecka, Marzanna K. Witek-Hajduk
January 30, 2025 by Routledge
282 Pages 4 B/W Illustrations
£38.99
1st Edition
Green Consumption in China
Policy and Practice
By Jin Min
January 30, 2025 by Routledge
192 Pages 30 B/W Illustrations
£39.99
2nd Edition
Loyalty Management
Driving Engagement with Loyalty Programs and Customer Experience
By Cristina Ziliani, Marco Ieva
January 06, 2025 by Routledge
322 Pages 29 B/W Illustrations
£43.99
1st Edition
Digital Currency and Consumption
The Meaning of Money in an Era of Digital Currency
By Jashim Khan, Russell Belk
December 31, 2024 by Routledge
310 Pages 22 B/W Illustrations
£135.00
SALE
2nd Edition
The Psychology of Fashion
By Carolyn Mair
December 30, 2024 by Routledge
206 Pages
Original Price
£12.99
Sale Price
£11.69
3rd Edition
Qualitative Research in Marketing and Management
Doing Interpretive Research Projects
By Chris Hackley
December 17, 2024 by Routledge
316 Pages 34 B/W Illustrations
£44.99
1st Edition
Hitmakers
How Brands Influence Culture
By Ana Andjelic
December 13, 2024 by Routledge
220 Pages 2 B/W Illustrations
£28.99
1st Edition
Rituals and Routines
Reflecting Change, Redefining Meaning, Recasting Scope
Edited By Julie Tinson, Pete Nuttall
December 09, 2024 by Routledge
154 Pages
£135.00
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