This series explores the latest and most effective methods, techniques, and strategies used by modern managers to achieve organizational goals and objectives. These methods are influenced by business environment, technology, and globalization, and are constantly evolving to meet the changing needs of organizations. The strength of the books in the ‘Contemporary Management Practices’ series rests in the diversity of their viewpoints, since they include essays on various conventional and unconventional management approaches, scholarly concepts, and exploratory and analytical-based studies. This series will encourage practising researchers in formulating and implementing innovative ideas in the field of social sciences. The series discusses the most pertinent themes in management and systematically highlights different functional areas of management including finance and digital transformations in business; marketing, innovation and strategy; sustainable management practices; and human resource management. The series provides guidelines and case studies for academics, researchers and practitioners to explore and implement best practices in these fields as well as in developing new and sustainable solutions on top of existing methods.
Edited
By Dipak Saha, Mrinal Kanti Das, Sunil Sahadev, Rabin Mazumder, Soumya Mukherjee
May 06, 2025
Agility, sustainability, and business value have become crucial in the ever-changing world of modern business. This book investigates how these can work harmoniously and create value for businesses.The integration of agile sustainable practices, which include increasing responsiveness, ...
Edited
By Philip Kotler, Subhadip Roy, Satyajit Chakrabarti, Dipak Saha, Rabin Mazumder
December 18, 2024
This book provides guidelines for the pragmatic integration of new marketing tools and business strategies for managers, researchers and students to implement innovative strategies in various industries. Practical and actionable guidance is key to achieving high standards of strategic marketing ...
Edited
By Satyajit Chakrabarti, Saikat Chakrabarti, Amit Kumar Bhandari, Dipak Saha, Rabin Mazumder
September 18, 2024
This book presents different perspectives in finance and the adoption of digital tools in business in India. It discusses key issues in strategy, organisation, and management for businesses focussing on practical and actionable guidance and innovative tools which offer insights into the formulation...
Edited
By Satyajit Chakrabarti, Ashutosh Muduli, Saikat Chakrabarti, Anirban Sarkar, Mrinal Kanti Das, Avijit Brahmachary
January 25, 2024
This book takes a practical approach to human resource management (HRM), providing practising managers, researchers, and students with a framework for developing and implementing human-centred HR strategies. Enabling human-centred HRM approaches allows businesses and industries to implement ...
Edited
By Satyajit Chakrabarti, Soumik Gangopadhyay, Isita Lahiri, Soma Sur, Subrata Chattopadhyay, Rishi Raj Sharma
December 05, 2023
Embracing sustainable management practices is important for businesses and commercial organizations wishing to responsibly contribute to the socioeconomic development of societies and communities. This book provides insights into recent trends, issues, and challenges in embracing these practices, ...