In an era defined by rapid technological innovation, this book series aims to illustrate the widespread adoption of emerging technologies to address business challenges and drive innovation. This series serves as an indispensable resource for professionals and scholars seeking to harness the power of technology to drive organisational growth in this highly competitive world.
The series welcomes new books that offer invaluable insights into leveraging cutting-edge technology, tools, and methodologies for Business Management. It focuses on application-based studies, real-world case studies, and best practices. Experts across multiple disciplines, including Computer Science, Information Technology, Data Science, Business Administration, Management Science, Economics, and Engineering, are invited to contribute to this series.
By Shyama Prasad Mukherjee
August 31, 2025
This book discusses the multifaceted nature of organisational excellence and proceeds to consider the roles played by data, technological advances leading to innovation, and value-based leadership in guiding an organisation in its journey towards excellence. Moving beyond conventional growth ...
Edited
By Sonal Trivedi, Balamurugan Balusamy, Liza Macasukit Gernal, Mahmoud Ahmad Al-Khasawneh
July 29, 2025
This book offers a detailed examination of how sustainable technologies are reshaping firm performance. Through an integration of empirical research, expert opinions, and case studies, it explores how green management practices are enhancing business outcomes and contributing to sustainable ...
Edited
By Deepa Gupta, Mukul Gupta, Balamurugan Balusamy, Rajesh Kumar Dhanaraj, Parth M. Gupta
June 10, 2025
This book explores the impact of technology on HR practices and how organisations can effectively incorporate these advancements to improve HR processes. It provides a comprehensive overview of the various technologies that are transforming HR, including artificial intelligence, machine learning, ...
Edited
By Hemachandran K, Debdutta Choudhury, Raul Villamarin Rodriguez, Jorge A. Wise, Revathi T
December 10, 2024
In providing an in-depth exploration of cutting-edge technologies and how they are used to support data-driven marketing strategies and empower organizations to make the right decisions, Predictive Analytics and Generative AI for Data-Driven Marketing Strategies includes real-world case ...