Textbooks are an extraordinarily useful tool for students and teachers, as is demonstrated by their continued use in the classroom and online. Successful textbooks run into multiple editions, and in endeavouring to keep up with developments in the field, it can be difficult to avoid increasing length and complexity.
This series of shortform textbooks offers a range of books which zero-in on the absolute essentials. In focusing on only the core elements of each sub-discipline, the books provide a useful alternative or supplement to traditional textbooks.
By Sarah Turnbull
October 08, 2024
This concise textbook provides a comprehensive and clear overview of advertising theory and practice. Each chapter covers the essential aspects of the subject matter, provides a supplement for teaching and acts as a valuable revision guide. Split over three core parts, the book begins with a ...
By Barry C. Field
October 08, 2024
This shortform textbook provides a concise overview of the fundamentals of environmental economics. It focuses on how economic forces affect the natural environment and how economic policies and behaviors may be altered to improve environmental quality. Spanning ten chapters, the book introduces ...
By Tony Proctor
October 07, 2024
This concise textbook provides a comprehensive and clear overview of the theory and practice of creative problem solving from a management perspective. The book works step by step through the creative thinking process. Beginning with theoretical frameworks, it considers ways of thinking, defining ...
By Bonita M. Kolb
October 07, 2024
This short textbook provides students with a concise yet comprehensive overview of the fundamentals of marketing research. Mapped closely to the structure of a typical Marketing Research module, the book takes the student through the full process, from developing the hypothesis and setting the ...
By Danny Moss, Barbara Desanto
October 02, 2024
Absolute Essentials of Public Relations offers a valuable quick-start introduction to the many facets and forms of public relations theory and practice. It explores contemporary public relations through multiple lenses by focusing on what public relations essentially comprises, how it has come into...
By Paul Dylan-Ennis
January 18, 2024
Absolute Essentials of Ethereum is a concise textbook which guides the reader through the fascinating world of the emerging Ethereum ecosystem, from the basics of how its blockchain works to cutting-edge applications. Written by an experienced educator, each chapter is designed to progress ...
By Thomas R. Sadler
January 18, 2024
This shortform textbook provides a comprehensive overview of international economics and coverage of recent trends in the global economy to supplement students’ knowledge of this fast-moving subject area. Divided into two parts, the book begins by introducing the fundamental aspects of ...
By Alan Charlesworth
May 31, 2023
This short form textbook provides readers with a comprehensive yet concise overview of the fundamentals of Digital Marketing. The author, a well-renowned teacher and writer on the subject, presents a concise and clear structure that works step by step through each of the core aspects of the subject...
By Tony Proctor
May 31, 2023
Strategic marketing is a complex topic, and this short-form textbook illuminates its fundamental elements to provide a bird’s-eye view of the field for students of marketing strategy. Focused on the marketing of goods and services, the book highlights how incremental changes in the market ...
By Peter Stanwick, Sarah Stanwick
May 30, 2022
This shortform textbook explores practical applications of how business ethics impacts working lives, allowing readers to reflect on their own moral compass through the use of ethical dilemmas. Highlighting the extensive breadth of issues related to business ethics, the authors introduce and ...
By Stephen Bloomfield
April 29, 2022
This shortform textbook, a concise overview of the development and current state of corporate governance, provides a critical narrative on the field.Beginning with insightful historical background, the author shows how value-adding corporate governance involves more than unthinking compliance to a ...
By Alan Sitkin, Karine Mangion-Thornley
April 29, 2022
As challenges to the era of globalisation emerge, international business grows in importance and complexity as a field of study. This shortform textbook introduces learners to the frameworks within which international business occurs and to the range of actions that companies might undertake in ...