1st Edition
Shaping the Corporate Future Leading Executives Share their Vision and Strategies
First published in 1989, Shaping the Corporate Future describes how executives in some of Europe’s leading companies see the future for their organizations. It also sets out some of the steps they are taking in an attempt to ensure a successful future. The companies that feature in this book range from large well-known internationals like ICI, Electrolux and Shell UK to medium size firms such as Jaguar, BMW and JCB.
The book discusses important themes like coping with unpredictability; 1992 and the global market; stimulating freedom and responsibility; towards a new idea of management; creating the international manager; and rethinking the market. This is an important reference work for students of business management, executive training programs and for corporate professionals.
Foreword Preface 1. Coping with Unpredictability 2. Rethinking the Market 3. 1992 and the Global Market 4. More Flexibility or More Coherence? 5. Stimulating Freedom and Responsibility 6. Philosophies that Work 7. Towards a New Idea of Management 8. A Different Approach to Training 9. Creating the International Manager 10. Making Change Happen Company Profiles and Research Methods References Index
Biography
Kevin Barham & Clive Rassam
