1st Edition
Entrepreneurship in the Creative Industries Contemporary Perspectives from the Arabian Gulf and Asia
In a rapidly dynamic global economy, creative industries are at the forefront of innovation, shaping the cultural and economic landscapes of nations. Entrepreneurship in the Creative Industries offers a fresh, insightful exploration into the unique entrepreneurial dynamics within the Arabian Gulf and Asia.
This compelling book brings together contemporary perspectives from two diverse and rapidly growing regions, uncovering the challenges, opportunities, and strategies employed by creative entrepreneurs. Through a series of case studies, critical analyses, and expert contributions, this book provides unique insights into the key creative sectors such as media, entertainment, design, and the arts, highlighting the intersection of tradition and modernity, cultural identity, and globalization.
Whether you are an academic, a creative professional, or an entrepreneur, this book provides practical insights and valuable lessons for navigating and thriving in today’s creative economy in the Arabian Gulf and Asia. Discover how creativity meets commerce in this essential guide to entrepreneurial success across some of the most vibrant and fast-growing creative hubs in the world.
1. Star Power and Economic Shifts: Celebrity Entrepreneurship in the GCC
Naveed Yasin, Mahwish J. Khan, Fajr Ahmad and Dina Samhouri
2. Challenges for Islamic Museums Adopting Entrepreneurial Marketing to Attract Spiritual Tourists
Farooq Haq
3. Creative Entrepreneurship in Digital Platforms: Comparative Conditions of Iran and Turkey
Aidin Salamzadeh, Morteza Hadizadeh, Zahra Ghasemi and Javad Ghaffari Feyzabadi
4. The Entrepreneurial Resilience of Sufi Artists in Pakistan During the COVID-19 Pandemic
Naveed Yasin, Samar Billi Noaman and Mohammed Sarwar
5. Symbolic Splendour: Innovation versus Originality in Contemporary Mosques Architecture in the Arabian Gulf Region
Maha Salman, Zeineb Naouar and Khalid Sabie
6. Advertising: The Ultimate Tool for Successful Entrepreneurship in the UAE and Saudi Arabia
Faten Zourob
7. Digital Matchmaking in the UAE: The Rise of AI-Driven Platforms
Urwa Tariq
8. Developing Entrepreneurial Orientation: Comprehensive Skill Development Guide for Software Industry in South Asia
Tehreem Fatima, Ahmad Raza Bilal, Muhammad Kashif Imran and Farooq Ahmad Jam
9. Promoting Entrepreneurship through Creative Industries: A Bibliometric Analysis and Future Research Agenda
Pritpal Singh Bhullar and Amrinder Singh
10. Training Needs for Entrepreneurship Education in the Creative Industries in the UAE
Philip Dennett
11. Crafting Success through Frugal Innovation: Entrepreneurial Growth of Malayalam Cinema in South India’s Creative Sector
Gayatri Nair and Raihan Taqui Syed
Biography
Naveed Yasin is an accomplished International Consultant and Full Professor of Entrepreneurship & Management at the Abu Dhabi School of Management. He also serves as the Academic Dean and Head of Faculty at Habitat GP in the United Arab Emirates. With extensive experience in enterprise education, he has led impactful initiatives across the UK, the Middle East, and Asia. Dr. Yasin specializes in entrepreneurship, innovation, and business start-ups, with a focus on disruptive technologies, experiential learning and academic incubators. He has established and internationalized incubator programs in collaboration with leading global ecosystems, enhancing the entrepreneurial ecosystem in the UAE and beyond. He is a prolific researcher with numerous publications in top-tier journals and has earned multiple prestigious awards for his contributions to entrepreneurship education. His leadership, academic expertise, and consultancy work continue to influence higher education and start-up ecosystems globally.
